Country of Origin: Sweden Founded in: 2005 With MnO since: 2006

Contact: Marc Nylander +46 (0)70 272 33 55 marc.nylander@mouli.se

Mouli - Modern Urban Lifestyle - is a brand within the new Premium Streetwear segment.

The term Premium Streetwear announces a more dressed look, even though the collections are known for their bold prints and logos. The unique details, the understated sombre palette with dashes of bold colours, the bold prints and logos are all trademarks of Mouli. Every garment has its own personality and its own distinctive features. Skilled craftsmanship is turned into innovative wearable solutions.

Regardless if the inspiration comes from London, New York or Tokyo - the Scandinavian heritage is always visible in our collections. It's all about colour and fit. Of hues and silhouettes. We also believe in new garments, new items, every day. The production line of the Mouli collections gives plenty of leeway. The goal is to create space for sudden improvisations, creative adaptations and inspiring surprises. The Mouli year doesn't consist of the traditional collection seasons Ð spring, summer, fall or winter. Mouli collections are updated on a daily basis. Our season is: Now.