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NEUW was founded by three friends. All three have same motivation: to create a premium independent denim brand.
The concept behind the brand originated from a extensive vintage denim collection, with contains iconic pieces from the last 100 years of denim history. They re-cuts, add darts, repairs and tucks to give them the right fit and look. This process they call “Vintage Reision”. Every Neuw jeans goes through the Vintage Revision process to adaptation and eolution from its original vintage state, which results in a unique and personal style.
The result is a modern denim brand with traditional attention to detail, fit and workmanship.
