Country of Origin: USA Founded in: 1921

Contact, Sweden: Anders Aspgård +46 (0)8 587 916 91 anders.aspgard@mno.se Contact, Norway: Curious Minds A/S Bom Bom Mustad +4790090390 Contact, Finland: GRIFFIN & CO +358 (0)9 750 023 info@griffin.fi Contact, Denmark: Finn Mansur finnanja@me.com +4531319210

New Era Cap Company is the largest sports-licensed headwear company in the world. Behind the New Era flag exists an 85-year history filled with passion, integrity and pride – qualities reflected in the highly crafted products New Era produces in the United States and overseas.

What started back then as a small family business, has grown into a huge business with the three members of the Koch family still running the company.

New Era’s history is steeped in a 70 year relationship with Major League Baseball that has developed into partnerships. In 1954 the New Era 59fifty was introduced and this “Brooklyn Style cap” set the standard for hats all over the world.

For over 10 years, the 59fifty has been the official hat of the players of the Major League Baseball (MLB) and the collection includes some hundred styles in various colours. New Era has also become the official headwear supplier for teams including MLB, NBA, NFL, NHL and many major college teams.

The focus has always been on creations that are inspired, designed and handcrafted to fit your life, and the motto of offering high quality at the right price has remained the key for success.