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Red Collar Project offers 'updated classics' by adding innovative details, cuts and materials to timeless classic pieces in a masculine and relaxed way.
This Swedish fashion brand launched its first collection in the beginning of 2008. In a short period of time Red Collar Project reached great success and can now be found in over 110 stores in Sweden, Denmark, Japan, Germany and Austria.
The concept behind the brand's name comes from the old English way of identifying a person by ones trade; the blue collar workers and the white collar academics. Red Collar is a new category, focusing on the personality and lifestyle rather than a person’s occupation. Red Collar Project represents a masculine, wearable and casual design that combines the dressy and the relaxed style.
