“THE PANTHER IS BACK!”
Slazenger is one of the oldest brands in the sports industry, celebrating 140 years in 2021. The vision for the upcoming collection is celebrating the future with respect for the past.
Slazenger 1881 consist of collections within Lifestyle, Golf and Padel for spring/summer 2021, and soon to come additional product groups. A carefully chosen line of sport fashion apparel and accessories with timeless designs, innovations and materials derived from a brands great sport heritage.
Main target audience is men 30-55. The relation to the Slazenger brand is strong from the love of icons from the past. Grown up habits but still young at heart.