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Brands 1

Our Story

For more than 25 years MnO International AB has been representing several strong brands in sports, outdoors and fashion towards the entire Scandinavian market. Our philosophy is to create and maintain long-term relationships with our partners, whether it is retailers, agents or suppliers/brands. We do this by clear communication, genuine dedication and always making sure to add that extra business value.


MnO's journey began with two close friends, Mikael Engdahl and Ola Hultgren. Armed with an idea, a garage, and unyielding determination, they laid the foundation. Today, MnO stands tall as the foremost distribution company in the Scandinavian market, proudly representing esteemed brands like Under Armour, Speedo, and New Era, to name a few. Our impeccable track record extends to a diverse portfolio of brands and satisfied customers.


Operating with around 70 dedicated full-time employees based in Stockholm, complemented by satellite offices in Copenhagen, Oslo, and Helsinki, MnO boasts a professional and highly skilled sales team. To ensure top-notch service for each brand in every market, we've joined forces with leading sales agencies across our regions. While our primary focus is on B2B operations, MnO also maintains a Direct-to-Consumer (DTC) branch, engaging in both physical and digital retail activities. This approach allows us to represent and promote our brands in the most effective manner throughout our territory.


At present, MnO takes pride in representing a portfolio of 10 outstanding brands in the sports and outdoors industry.

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